Product Launches

Altrincham, UK, 02 April 2012 : Maxa Technologies appointed Distributor for the Handheld Mobile Computer range from CATCHWELL.

Maxa Technologies (Maxatec), specialist supplier of hardware and services to the Mobile Enterprise, Automatic Identification and EPOS market sectors, today announced it has been appointed as a Distributor for the CATCHWELL range of mobile computers. The agreement covers Europe, Middle East and Africa.

CATCHWELL is a well established Korean designer, developer and manufacturer of mobile computing products. Established in 1999, CATCHWELL has been delivering high performance mobile computing products to the market since 2002. With nearly 50% of its workforce having a technical bias, CATCHWELL has made significant strides to position itself as one of the leading mobile computing companies in Korea.

Jun Kwon, Overseas Business Manager, said: “The CATCHWELL brand is well known in Korea and we have been hugely successful in recent years in closing large contracts with significant names including the Korea Post, LG and Hyundai. Whilst we are also successful internationally, it is our strategy to specifically develop our market share in the EMEA territory by partnering with key players in the mobile enterprise world.”
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Maxa Technologies, (Maxatec) specialist distributor of IT hardware, software and services to the Mobile, AIDC and EPOS market sectors has signed a UK distributor agreement with Datecs, renowned Bulgarian EPOS supplier, for the Datecs MPED-400 mobile Pin Entry Device (PED).

The MPED-400 is a PCI EMV and Common Criteria approved mobile Pin Entry Device. With a host of connectivity options including Bluetooth, USB and Serial, the PED can be used for a large range of payment applications from fixed point of sale to payments taken in the field. The ergonomic and light weight design make the MPED-400 ideally suited to business on the move.

With the “handpoint Headstart” payment application and the handpoint payment gateway, a vast range of new opportunities are opened up to mobile chip and pin. The PCI and Merchant Bank approved gateway allows payments to be processed efficiently and securely through an internet connection. The platforms which the solution can work upon are Windows Mobile, Windows CE, Windows PC and Android. Early in 2012, IoS will also become available. More

The new APEX 4 battery operated portable thermal printer is the third in the APEX range of lightweight, wearable printers for mobile computing applications and enhances the recently introduced 2″ and 3″ portable receipt printer products.

The APEX branded printers use a flash based, highly integrated CPU and the print mechanism is a new clamshell design from SEIKO that has a rated print speed of 3 inches per second.

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Maxatec has signed an agreement with SAMMI Information Systems Co Ltd, Korea to distribute its range of SmarTerminal Computers in the UK.

Andrea Percival, director of Maxa Technologies (Maxatec) said: “We are delighted to be working with SAMMI. This really is a strategic move for us as we have been looking to extend our range of mobile computing devices for a while and by signing up with SAMMI we can deliver a much broader offering to our network of resellers in the mobile market. We can link our 35 years of experience in the printer field to SAMMI’s 30+ years in the computer and mobile communications industry.”

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April, 2009 – Maxatec is all set to launch CognitiveTPGs new Kiosk printers, the K798 and K799, as part of its drive into the retail, self-checkout, healthcare, hospitality and banking self-service applications markets.

Andrea Percival, director of Maxa Technologies said: “The self-service sector is starting to take-off and the launch of these kiosk printers will take us into a different and very relevant market.

The K798 and K799 thermal printers incorporate the same platform technology as the Cognitive A798/A799 Point of Sale receipt printers.

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April, 2009 – Maxatec is to distribute Cognitive’s new direct thermal EZ-LP desktop barcode printer to its widening customer base.

The EZ-LP desktop label printer is a smart alternative for replacing or refreshing legacy ZPL and EPL desktop applications. The EZ-LP represents an upgrade in performance without the upgrade in price.

Andrea Percival, director of Maxa Technologies added: “The EZ-LP combines durability and reliability with enhanced emulations as well as industry standard communication interfaces at a competitive price. We are encouraging customers to ‘Keep your Code. Change your Printer.”

Based on a proven 4″ wide mechanical platform, the EZ-LP offers greater durability than installed legacy desktop barcode printers. With its small footprint, the direct thermal EZ-LP printer comes standard with 8MB RAM, 4 MB Flash, and 5 inch media roll capability with industry standard communication interfaces.

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Maxatec has launched a new colourful option to its new range of electronic point of sale terminals, launched in Q4 2008. The new colour bezels on the POS terminal allow the customer to colour co-ordinate the POS terminals to suit the customer’s environment. VFD display and the POS terminal back plate can also be colour co-ordinated.

“There is a noticeable trend for terminal manufacturers to provide colour bezels for their POS systems. This is certainly making them stand out from the usual monochrome POS systems available,” said Andrea Percival, director of Maxa Technologies: “There is a general move towards stronger brand enforcement by even the smallest businesses. Technology has always been associated with maximising efficiencies, and now we can offer our customers a ‘make-over’ as well by colour co-ordinating the equipment to match their brand. The aim is to reinforce the connection of colour and brand in the customer’s mind and so create a synergy of POS technology and retail design to differentiate from the blander terminals.”
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Maxatec, Master Distributor for Extech Data Systems in EMEA, is to distribute the Atlas range of rugged, three and four-inch portable thermal printers. Ideal for label printing, as well as a printer for receipts, maps, and schematics, the Atlas range has been designed to print in any orientation, the printer is easy to mount in a vehicle or carry on a belt or shoulder. There is a wide range of media options making the Atlas the perfect portable printing partner for many application needs, and integration really is easy due to the many popular brand emulations which are resident in the printer.

The Atlas range features best-in-breed power management, full on board menu selections, a useful suite of integration and configuration utilities and tools, advanced security features on Bluetooth™ models, and emulations of popular printer brands. The Atlas range of portable label printers is a virtual drop-in solution for many existing mobile printing applications.
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Maxa Technologies, as Extech’s master distributor in the UK, is to distribute the new Apex 3 portable receipt printer.

Andrea Percival, managing director of Maxa Technologies said: “We have a long standing relationship with Extech and because of our infrastructure and reputation in the UK, it made sense for us to distribute this new Bluetooth enabled receipt printer.”

Extech Data Systems, a leading developer of portable printers for enterprise-wide applications, introduces the Apex 3 Direct Thermal Printer. The newest addition to the company’s Thermal 3″ portable receipt printer line is designed to meet the mobile worker’s need for a lightweight, rugged and easy-to-use printer.
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Maxatec launches its own high speed clamshell receipt printer, the Maxatec MD-500 Impact Dot Matrix Clamshell Receipt Printer.

Andrea Percival, director of Maxa Technologies (Maxatec) said: “In the current demanding marketplace, dot matrix receipt printers need to be super efficient, fast and cost- effective, so we had to produce something exceptional to answer these needs. The MD-500 is ideal for receipt printing in the retail and hospitality sectors, and is ideal for use as a kitchen printer. It is a robust, high performance impact receipt printer which is very easy to use.”
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The New Range includes silent fanless products.

Andrea Percival, director of Maxa Technologies (Maxatec) said: “This new range of POS terminals will allow us to enter the Hospitality market now as well as the retail sector. The fanless option is a great addition to our range of terminals and the product we are bringing to market is extremely powerful and richly populated with communication ports. We are concentrating on the GT, GFT and Fanless PC Box products initially. The terminals are highly specified, with great functionality and the three year warranty will offer our customers a very tempting package!”
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Andrea Percival, director of Maxa Technologies (Maxatec) said: “Following the successful launch of the MT-40 in-vehicle receipt printer, we are really excited to release the desktop version, the MT-41. The MT-41 has all the same features as the MT-40, including high speed printing, clamshell paper loading and a compact footprint.”

Percival continued, “The MT-40 and 41 are quite unique in the receipt printing market given that they have a print width of 60 mm and a print speed of up to 120 mm/sec. They have been designed with robustness in mind, and can withstand the rigours of many harsh environments. We are continuing to roll out a major project in Europe, and already have several other parties interested in this product set.”
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Andrea Percival, director of Maxa Technologies (Maxatec) said: “This new product is part of Maxatec’s drive to build up our arsenal of fast receipt printers and to keep our existing and potential customers supplied with competitive and up-to-date technology. We select products carefully and strive to ensure that there is differentiation enabling our resellers to have the ‘edge’ in a highly competitive arena.”

Adding, “The real USP for the MT-40 is its speed, it prints at up to 120mm/second, whilst producing high quality receipts or tickets which makes it one of the fastest 60mm receipt printers in the market to date. Other key USP’s include the clamshell paper loading as well as the overall tough construction. Both of these features make it a very tempting offering in the current in-vehicle marketplace. We will be releasing details of our first large installation of these printers in the coming weeks, but suffice to say the testing that the product has undergone during the trial period has been extensive in a particularly harsh environment, and the product came through with flying colours. The full roll out of more than 1,000 units continues for the remainder of this year.”
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Maxatec launches Transaction Printer Group’s (TPG), a leading provider of point-of-sale printing solutions, latest line of single station thermal receipt printers, Models A798 & A799 in UK and Europe. Unlike other models in their class, the A798 & A799 share a steel frame modular design that creates the strongest printers ever made by TPG and allows for flexible manufacturing. As a result, TPG customers get faster delivery and the best price/performance value in POS printers.

Andrea Percival, director of Maxatec said: “The next generation of TPG’s single station printers are already recognised in the industry for their quality, reliability and performance and we believe that TPG’s reputation will grow in line with our burgeoning business.”
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The new Maxatec MT-200 is a high performance direct thermal receipt printer with a printing speed of 200mm per second. With complete ease-of-use, drop-in paper loading and adjustable (50 to 82.5 mm) paper widths, the MT-200 offers a fully flexible printer suitable for high volume receipt printing applications in the retail and hospitality sectors.

Andrea Percival, managing director of Maxatec said: ‘The MT-200 is Maxatec’s second Maxatec branded printer and we are excited about the release of another high quality, high performance product. We have been hugely successful with the introduction of the MT-150, and the MT-200 now offers our customer base a faster printer with improved graphic printing speed for those applications where high speed speed printing really is essential. The MT-200 has some small changes to the casing which gives the product an aesthetically pleasing finish. The MT-200 is easy to use, compact and powerful, offering users a first class product at an economical price, and backed by a 2 year warranty.’
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Extech Data Systems, a leading developer of portable printers for enterprise-wide applications, introduces the Andes 3, the first in a series of enhanced Generation 4 printers that joins its existing family of portable printing products. Uniquely designed for harsh outdoor environments, the three-inch printer is inspired by and aptly named for the majestic soaring peaks of the Andes mountain range, and is able to withstand adverse weather conditions and drops to concrete without diminished performance.

The Andes 3 unit features a highly integrated 32 Bit Microcontroller from ST Microelectronics, which incorporates 4 MB Flash and 1 MB SRAM memory under user command. The lightweight printer boasts an in-field programmable CPU containing firmware, resident fonts, rotated fonts, downloadable fonts, graphics, multiple logos, and bar codes.
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The RoHS directive concerns the Restriction of Hazardous Substances in electrical and electronic equipment and came into effect in the EU on 1st July 2006.

This Directive bans the placing on the EU market of new electrical and electronic equipment containing more than agreed levels of lead, cadmium, mercury, hexavalent chromium, polybrominated biphenyl (PBB) and polybrominated diphenyl ether (PBDE) flame retardants.
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Maxatec & Cognitive Product Launch Event – April 5th 2006

Cognitive will be launching a brand new range of barcode label printers at a Product Launch Roadshow on 5th April 2006.
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Maxatec announces its entry into the RFID Market with the brand new Advantage LX from Cognitive.

The new AdvantageLX RFID printers can print barcodes labels or tags and/or write data to RFID tags. RFID is emerging as a new and complementary technology, these new printers will allow customers to print traditional bar codes and to introduce new RFID technology in parallel – to get the best of both Auto-ID worlds..
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