Maxatec Customer Story: Delta Force Paintball

20th November 2007

In 1989, Delta Force Paintball began its commercial life as a single paintball centre in a sleepy Surrey town. Eighteen years later, over two million customers have enjoyed the thrill of paintballing in one of its twenty three centres that make the company the biggest of its kind in the UK and Ireland. And it doesn’t stop there: a recent two million pound injection has enabled Delta Force to offer its customers a revolutionary paintballing experience. The fortress of a typical Delta Force centre conceals mystical Vietcong villages, barren Afghan citadels, full size aircrafts and double decker buses in addition to check points, fuel depots and bunkers. With plans to extend the company into Europe and Australia, the Delta Force brand is set to go stratospheric.

As the business has grown, Delta Force has leant upon emerging technologies in order to ensure the smooth running of general operations and therefore an optimum customer experience. For instance, in its infancy, the company used standard issue tills in order to take and process customer payments. Not only was this cumbersome, but other problems emerged too. As Bryn Thomas, Marketing Manager for Delta Force states, ‘With the old tills it was impossible to control stock movement and track business-critical issues such as group spend, shrinkage and customers using their own paint rather than purchasing paint on the day.’ Not only was this problematic, but the old system created an insurmountable pile of paperwork at individual centres and head office alike.

In order to overcome this, Delta Force purchased the NCR RealPos system from NCR in order to enable their research and development team to create in-depth and up to date reports from all sites in relation to customer spending and product movement. This is then used with Maxatec’s MT150 Thermal printer – an ultra-reliable direct thermal receipt printer with fast printing at 150mm per second. With drop-in paper loading and adjustable paper widths, the MT-150 offers a fully flexible printer suitable for retail, hospitality, banking and many other applications.

The benefits have been huge and far reaching. As Bryn testifies, ‘the introduction of the system has alleviated the stress of manually calculating and handling large amounts of money. Our staff, who are now fully trained in the system, are able to effectively and efficiently count the takings at the end of each working day and send detailed information to our head office in terms of stock use.’ All staff now have access to live data as it is entered into the system – a huge advantage for Delta Force as staff no longer have to wait for a till roll and fax from each centre at the end of the working day.

With this streamlined process in place, the amount of paperwork has been slashed dramatically. Faxing costs have also dropped dramatically as the data is now transferred electronically from each centre. This has also allowed Delta Force to compile detailed data in terms of the pricing of specific goods and offer location specific deals to customers with a high spend on any particular day.

eNewsletter Sign-up

Maxatec

Barcode and Label Printing

Receipt and Transaction

Mobile Printing

email address