Atlantic Fast Food’s Business Flows Faster with Maxatec’s FlexPOS Hardware

31st August 2007

The new Epos system gives Atlantic 65% return on direct mailing

Atlantic Fast Food, based in Coatbridge, was set up by the Fionda family who wanted to achieve shorter working hours and higher turnover and realised it was essential to add home delivery to their business.

After 30 years of operating busy Fish & Chip shops in Glasgow city centre, 24 hours a day and relying on 95% passing trade, Atlantic Fast Food was opened to include home delivery.

To control its home delivery service, Atlantic Fast Food ( now award winning) installed an EPoS system, inTouch from Integer and Maxatec’s FlexPOS integrated screen terminals. When they first opened, Atlantic Fast Food installed a single screen inTouch system for their delivery business only. “Within 3 weeks of opening and installing the inTouch system, we went from 10 to 30 deliveries on a Saturday night with no marketing – just because of the system” says Giovanni Fionda.

The benefits are many; caller recognition – customer details appear instantly on screen alongside the shop menu when the phone rings, postcode look-up – new customers are added quickly and accurately and fast touch screen ordering with (optional) selling prompts. In addition, meal deals, offers and delivery charges are calculated automatically.

“The system eliminates human error at the counter”, says Fionda. “The caller recognition saves so much time for us and for our customers. Order taking is even faster – that allows us to serve more customers. We are so much more efficient.”

After a customer has placed an order for delivery and the food has been prepared and is ready to go, the screen is touched to tell the system which driver is taking the order. At this point, a map is displayed to help the driver. Payment can be taken from drivers after one order, a few orders or at the end of the night.

Two months after opening, Atlantic Fast Food added a second screen to its inTouch system to handle the increase in its delivery business. Then six months after opening, Atlantic Fast Food added three Flexpos All-in-One touch screen terminals to the system. “The inTouch system allows me to run three businesses in one – Takeaway, Delivery and Collection” Fionda adds. “Everything is co-ordinated. Delivery is now 40% of the business and growing. Collection orders are increasing too – but not at the expense of my takeaway business. Collection orders are bagged and waiting at the front when customers arrive – staff just need to touch a button on screen. It means we can have a separate and fast moving collection queue. The whole process is much smoother – for us and for our customers.”

The other two Flexpos touch screen terminals are wall mounted in the food preparation area. One displays pizzas, baked potatoes etc. to be made as they are ordered; the other displays special orders for frying. Fionda says, “The first Friday night that I worked with these screens, I thought that business had been rubbish – in fact it was our busiest Friday ever. The screens took so much pressure away that I just didn’t notice.”

Maxatec’s FlexPOS range of point-of-sale/point-of-service integrated workstations have been developed from industrial PC technology to withstand the rigours of modern hospitality and retail environments and incorporate features such as spill-proof LCD touchscreens, lockable disc drive/power switch, wall-mount fixing and enclosed cable management. The Intel™ chipsets provide a stable, flexible platform. In addition, future protection is ensured through standard expansion features including compact flash card technology.

inTouch is not just intended for order-taking, kitchen efficiency and driver management – it is an invaluable tool for customer relationship management. Every time that a new customer is added to the system or a customer orders again, the customer database is updated. This creates effective local marketing allowing the marketing of business to customers by mail, by e-mail, or text messages. “The system makes it easy for us to send special offers and coupons to our customers. I monitor the results and we have had a 65% return on mailing – that’s unheard of in direct marketing,” says Fionda.

View our restaurant EPOS systems

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About Integer

Integer began producing software and supplying systems to the retail and fast food sectors in 1986 since when they have supplied software to over 4000 customers throughout the UK and Ireland, Europe and the US. Their inTouch software is used in Fast Food Delivery and Takeaway restaurants to aid, control and analyse the order-taking and delivery of Pizzas, Chinese, Indian and other food and, of course, Sushi! Their customers range in size from independent owner-operators to restaurant chains, the largest of which is the UK national chain of Perfect Pizza stores. Users with broadband in-store can now enhance inTouch with on-line customer ordering, text marketing, credit card authorisation, on-screen mapping and Head Office communication.

For more information about Integer:
Tel: +44 (0) 161 798 7307
Fax +44 (0) 161 773 3151
info@integeruk.com
www.integeruk.com

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