The economic storm battering our economy is placing UK IT suppliers under increasing strain to prove their worth. Irrespective of the downturn our roles stay the same to provide fit-for-purpose EPOS solutions, deliver measurable results and superior service. With hard times ahead staying the same is not an option - now is the time to innovate.

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Maxatec has signed an agreement with SAMMI Information Systems Co Ltd, Korea to distribute its range of SmarTerminal Computers in the UK.

Andrea Percival, director of Maxa Technologies (Maxatec) said: “We are delighted to be working with SAMMI. This really is a strategic move for us as we have been looking to extend our range of mobile computing devices for a while and by signing up with SAMMI we can deliver a much broader offering to our network of resellers in the mobile market. We can link our 35 years of experience in the printer field to SAMMI’s 30+ years in the computer and mobile communications industry.”

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With the explosion of portable information devices and the increasing use of wireless technology, more companies are connecting their frontline workers to complete transactions at the point-of-sale or point-of-service. As an example, retail store clerks can scan bar codes and check pricing or reduce check-out lines at peak times. Credit card payment helps close the total transaction much closer to the customers’ point-of-decision. This brings a new meaning to printing at point-of-service, requiring the retailer or food service provider to recognize that the server not the customer needs to be mobile. The transaction, including payment, can be completed anywhere in a store for example or right at the seat in a sports stadium.

The applications for the use of portable receipt printers in mobile computing however go beyond retail and food service as this article will demonstrate. The following are some ‘hot applications’ where use is literally exploding.

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The GS1 Databar barcode launch in 2010

New barcode heralds major changes for retail store systems

“A fundamental change is taking place in the world of bar codes, for the first time since bar coding was introduced to retail packaging over 35 years ago.
The new type of bar code, GS1 DataBar, has been approved for marking trade items in the retail supply chain” Read the full story

Andrea says: “The new type of bar code opens up all sorts of opportunities for the retailer relating to traceability, product authentication and in particular bar coding on small products, but as we understand it changing to GS1 DataBar is left to the brand owner’s discretion. EAN/UPC will continue to be used indefinitely where it works today. The GS1 Databar was launched in 2006 and next year (2010) standards will be available for bilateral agreement between trading partners for all trade items. The specific focus will be on Fresh Products scanned at POS. As a distributor of hardware, it is essential our suppliers are ready for the gradual change that will take place and deliver us products able to handle new types of bar codes.”

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April, 2009 – Maxatec is all set to launch CognitiveTPGs new Kiosk printers, the K798 and K799, as part of its drive into the retail, self-checkout, healthcare, hospitality and banking self-service applications markets.

Andrea Percival, director of Maxa Technologies said: “The self-service sector is starting to take-off and the launch of these kiosk printers will take us into a different and very relevant market.

The K798 and K799 thermal printers incorporate the same platform technology as the Cognitive A798/A799 Point of Sale receipt printers.

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April, 2009 – Maxatec is to distribute Cognitive’s new direct thermal EZ-LP desktop barcode printer to its widening customer base.

The EZ-LP desktop label printer is a smart alternative for replacing or refreshing legacy ZPL and EPL desktop applications. The EZ-LP represents an upgrade in performance without the upgrade in price.

Andrea Percival, director of Maxa Technologies added: “The EZ-LP combines durability and reliability with enhanced emulations as well as industry standard communication interfaces at a competitive price. We are encouraging customers to ‘Keep your Code. Change your Printer.”

Based on a proven 4″ wide mechanical platform, the EZ-LP offers greater durability than installed legacy desktop barcode printers. With its small footprint, the direct thermal EZ-LP printer comes standard with 8MB RAM, 4 MB Flash, and 5 inch media roll capability with industry standard communication interfaces.

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Maxatec has launched a new colourful option to its new range of electronic point of sale terminals, launched in Q4 2008. The new colour bezels on the POS terminal allow the customer to colour co-ordinate the POS terminals to suit the customer’s environment. VFD display and the POS terminal back plate can also be colour co-ordinated.

“There is a noticeable trend for terminal manufacturers to provide colour bezels for their POS systems. This is certainly making them stand out from the usual monochrome POS systems available,” said Andrea Percival, director of Maxa Technologies: “There is a general move towards stronger brand enforcement by even the smallest businesses. Technology has always been associated with maximising efficiencies, and now we can offer our customers a ‘make-over’ as well by colour co-ordinating the equipment to match their brand. The aim is to reinforce the connection of colour and brand in the customer’s mind and so create a synergy of POS technology and retail design to differentiate from the blander terminals.”
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Maxatec, Master Distributor for Extech Data Systems in EMEA, is to distribute the Atlas range of rugged, three and four-inch portable thermal printers. Ideal for label printing, as well as a printer for receipts, maps, and schematics, the Atlas range has been designed to print in any orientation, the printer is easy to mount in a vehicle or carry on a belt or shoulder. There is a wide range of media options making the Atlas the perfect portable printing partner for many application needs, and integration really is easy due to the many popular brand emulations which are resident in the printer.

The Atlas range features best-in-breed power management, full on board menu selections, a useful suite of integration and configuration utilities and tools, advanced security features on Bluetooth™ models, and emulations of popular printer brands. The Atlas range of portable label printers is a virtual drop-in solution for many existing mobile printing applications.
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A ‘chain reaction’ printing technology that saves trees, money and time.

Maxa Technologies are now including the NCR RealPOS ™ 7198 two-sided receiptprinter in their range, which by printing on both sides of the receipt can save trees, money, promote products and improve business operations in a chain reaction.
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