In 1989, Delta Force Paintball began its commercial life as a single paintball centre in a sleepy Surrey town. Eighteen years later, over two million customers have enjoyed the thrill of paintballing in one of its twenty three centres that make the company the biggest of its kind in the UK and Ireland. And it doesn’t stop there: a recent two million pound injection has enabled Delta Force to offer its customers a revolutionary paintballing experience. The fortress of a typical Delta Force centre conceals mystical Vietcong villages, barren Afghan citadels, full size aircrafts and double decker buses in addition to check points, fuel depots and bunkers. With plans to extend the company into Europe and Australia, the Delta Force brand is set to go stratospheric.
As the business has grown, Delta Force has leant upon emerging technologies in order to ensure the smooth running of general operations and therefore an optimum customer experience. For instance, in its infancy, the company used standard issue tills in order to take and process customer payments. Not only was this cumbersome, but other problems emerged too. As Bryn Thomas, Marketing Manager for Delta Force states, ‘With the old tills it was impossible to control stock movement and track business-critical issues such as group spend, shrinkage and customers using their own paint rather than purchasing paint on the day.’ Not only was this problematic, but the old system created an insurmountable pile of paperwork at individual centres and head office alike.
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