A customer's experience at the point-of-sale (POS) is paramount. Customers and retailers alike need speed, reliability and increasingly, added value at the point-of-sale.
Technology now allows retailers to communicate with their customers using the POS receipt. Retailers can add logos to enhance their brand image, highlight price reductions and special offers and produce vouchers and coupons to encourage customer loyalty and additional sales.
Portable printers and wireless communications mean retailers can reduce queues at the point-of-sale. 'Queue-busting' and mobile POS systems mean the point-of-sale can go to wherever the customer is- whether that is in a queue, on the shop floor, in their car or in even in their own home.
Maxatec provides the latest printing technologies with a host of different options that are key to the needs of the modern retailer.
