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One major pharmacy chain found itself overusing an archaic laser printer for applications it was not designed to perform.
More money was spent on costly "label/form" combination paper every year than on the laser printer, toner cartridges and maintenance put together! The opportunity was ripe for one VAR who understood the primary needs of the customer and the versatility of the Cognitive printer family.
Two thermal printers were able to provide a cost-benefit that outweighed the initial outlay. One thermal printer at the prescription receipt area prints identification barcodes and prescription tags, or scripts.
Previously, the script would travel with the prescription as it is fulfilled, dispensed, input into the database, and then filed.
With a Cognitive printer at the receipt area, the pharmacist enters the prescription into the database and immediately prints the script. As the pharmacist files the prescription, a software program has the time to raise warning flags and prevent an incorrect prescription from being distributed to a patient.
Although rare, incorrectly filed prescriptions can be dangerous to patients. A second thermal printer prints the pill bottle labels.
Compatibility with PCL (Printer Control Language) was a must as this printer would be receive the same data previously sent to the laser printer. The solution was a Del Sol™ with built-in Ethernet connection, enabling plug-and-play connectivity with the pharmacy's 10-Base-T network. Bundled inControl™ network printer management software displays graphical alerts on the Windows® 98 workstation at the receipt area when a printer is out of media.
A handy illustration explains how to install the media and standard procedures use an intuitive and friendly language for common operations.The pharmacist's VAR programmed a Data Direct™ Del Sol to accept the PCL information. 
Available with all Cognitive printers, this 1-2-3 data filter software resides in the printer memory and accepts data streams from any source, including other manufacturer's programming languages. Data Direct is suitable for a wide variety of environments and can complement or replace a vast array of more expensive printing technologies.
VARs love Data Direct because it enables them to provide a unique and proprietary product. Customers love it because it provides a custom solution that fits exact requirements.