Maxatec has supplied Del Sol direct thermal printers to support a new integrated printing solution across 160 Bhs UK outlets. This move is part of an ongoing Bhs strategy to invest in technology systems to deliver excellent customer service.
The economical Del Sol label printers are linked and integrated into Bhs' in-store systems. The printers are used by customer service desks for activities including bar code label printing, labels for returned garments and for cross branch transfers. As items are returned the information is sent to the label printer by a simple press of a key to produce a printed bar coded label in seconds.
Maxatec has supplied Bhs with printing products for several years. The new Del Sol bar code label printers have a compact footprint so they take up less space in the stores. Direct thermal printing technology is also particularly economical because there is no need for a ribbon - and the printer's simple operation requires little or no staff training.
A spokesperson from Bhs said, "Our technology investment is an essential component in delivering effective customer service. Maxatec have provided us with a robust and low maintenance label printing solution, meaning that our staff can concentrate on the customer and not on printing problems and maintenance."
Annette Dankowski, account manager, Maxatec said, "We believe that Bhs is moving forward faster than many of its competitors and understands the need for fast, efficient service backed by leading edge technology that is typified by the Del Sol bar code label printer range."
Del Sol is the most versatile 2" and 4" bar code label printer family available. Small and fast, Del Sol delivers economical direct thermal labels in seconds. Large media capacity, easy access loading, and user replaceable printheads further assure maximum productivity.
About Bhs
Bhs, a quintessentially British chain of stores, opened its doors for the first time in Brixton, South London in 1928. Offering clothes and homewares at reasonable prices, the stores proved popular in the middle market and the company grew rapidly, opening the first of its many International franchises in Gibraltar in 1985; Bhs now have stores all over Europe and in the Middle East. The company has had a number of owners including Sir Terence Conran who merged it with Habitiat and Mothercare to form Storehouse Plc, and who changed the name to Bhs. The current owner, Mr Philip Green, took over in 2000. Bhs has 160 stores Nationwide
About Maxa Technologies plc (Maxatec)
Maxatec is an ISO approved supplier of printers, peripherals and services. Maxatec's product portfolio includes TPG (formerly Axiohm) point of sale printers, Cognitive bar code label printers, Extech portable printers, Blazepoint industrial label and ticketprinters, Nicelabel label design software and a wide range of consumables (paper, labels, ribbons), spare parts and in-house service and customisation capabilities. Maxatec also manufactures and distributes a range of receipt printers, panel mount printers and interface boards.
